Frosch Brand

The brand featuring the green frog has been on the market since 1986, an eco pioneer from the start. In the mid-1980s, the subject of environmental protection became increasingly more important as public awareness grew, prompted in part by environmental disasters.

"Organic quality since 1986" has been the brand promise from the beginning. The brand follows the Cradle-to-Cradle principle which says all product components should be kept in a closed loop. One example is found in formula alternatives that are plant-based and biologically degradable. The surfactants (wash-active substances) we use are made with vegetable raw materials, preferably from European cultivation, including rapeseed, sunflowers and olives. The vegan products contain no harmful ingredients such as microplastic, phosphates or parabens.

The closed-loop idea also plays an important part in packaging. Most of our bottles are made of up to 100% recyclates (recycled plastic) and are 100% recyclable.

For a feel-good home

In addition to the traditional household cleaners from the early days, laundry care products today are taking on a more important role. Among the lines under the umbrella brand are Frosch Baby, which is geared toward satisfying the requirements of baby's sensitive skin, and Frosch Oase, the decorative room fragrance in varying design flacons.

Frosch has become an established name in the cosmetic segment too. The Frosch Reine Pflege handsoap comes in decorative design dispensers without any additional outer packaging. The concept is rounded off with the associated refill pouch which saves about 70% of packaging material.

The Frosch Senses line has been under the umbrella brand since 2018. It offers shower gel for sensitive skin in a package made of 100% recycled plastic from the Yellow Bag.

Frosch now provides an environmentally friendly alternative for all areas of the household.